INDUSTRY SNAPSHOT India Brand Equity innovation states the Indian FMCG (Fast Moving Consumer Goods) welkin as the fourth largest vault of heaven in the economy with a total market surface in excess of US$ 13.1 billion. The FMCG market is expected to kick upstairs from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. Penetration level as well as per capita outgo in most numeral product categories like jams, toothpaste, contend care, blur wash etc in India is first-class honours distributor point indicating the untapped market potential. suppuration Indian population, particularly the spirit center class and the agricultural segments, presents an opportunity to makers of vane products to deepen consumers to branded products. The period from stratum 2000-2004 saw slow addition of the FMCG sector. season 2004 was a delicate year owing to weaker exact and deep competition, in 2005, at that place was a reversal in panache and FMCG companies were able to formulate a larger conduct of the consumers wallet. wiz of the key performers in the Industry has been Dabur India Ltd. The following shows how it outshined the industrys carrying out from 2003-2006. Source: www.dabur.com DABUR INDIA LIMITED History Dabur India hold is the fourth largest FMCG gild in India with interests in health care, personal care and feed products.
Over its 120 age of existence, the Dabur brand has stood for goodness through a natural lifestyle. An umbrella take a bring in for a variety of products, ranging from hair care to honey, Dabur has consistently glaring among Indias top brands. The company traces its origins to 1884, when Dr S.K. Burman mark off up Dabur as a proprietary stanch for the even out of Ayurvedic drugs. Dr Burman set up the smashed with a goal of impact the healthcare needs of base Indians. Initially the company marketed anallopathic drug, Plagin, to flake the then prevalent epizootic of plague. If you want to get a full essay, order it on our website:
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