Consumer Buying Behavior †Marketing to teenagers Essay

Topic Consumer Buying air Marketing to teenold old agersArticle Summary This expression states that although only two percent of teenagers be smokers fifty percent of baccy companies food marketing monies go to targeting teenagers. The author feels that the big tobacco companies target teenagers to help make up for those who ultimately die from tobacco related illnesses or realize on ulterior in life that they invite to menses green goddess. It goes on to interpret that for every wiz person who dies from tobacco-related causes, two new smokers under(a) the age of twenty-six start the habit.Although the Joe Camel sketch advertising has since been removed, when that particular character was created the gross revenue of Camel increased thirty-four percent in kids showing that campaign had an impact on who they were targeting and who began to corrupt their product. The author goes on to say how impressionable teenagers and children are, as opposed to adults, and how ten ia the tobacco use is non casual to do. Once someone starts it is a laboured habit to break. Many of those who start smoking at an early age set about addicted to the product before they are even of legal age to purchase the product. Even the warnings on the boxes are non enough to keep the young consumers from get the product.Class Application Cigarette companies need to market to the seemly consumer market. A consumer market is purchasers and household members who intend to consume or benefit from the purchased product. By Camel advertising in magazines, using fun cartoon characters, and excessively making tobacco use go to cool, they are not targeting the proper market. cosmos trustworthy to market cigarettes to those who are legitimately allowed to use the product is a must. They tail assembly still use a tell targeting strategy and market to those in contrary demographics, but they need to be sure to leave out those who are not legal to use the product. Cigar ette companies should be using demographic segmentation variables to gravel up with ad campaigns geared towards the proper segments. With cigarettes, the companies have to focus on age since there is a legal age for smoking. Also, since cigarettes have been proven to be sunburned and cause of cancer, among other things, they are not something that should be advertised to children or teenagers no matter what.