Internet, a network that revolutionized how information technology is s

internet, a network that revolutionized how information technology is seen, is a medium for selling that changed the air marketers and consumers call in. market as a concept has existed long forwards the Internet. knock offInternet, a network that revolutionized how information technology isseen, is a medium for marketing that changed the way marketers andconsumers think. merchandising as a concept has existed long before theInternet. The four Ps of marketing are well known Product, Price,Place, and Promotion. glide path the consumer through the Internet is precise different than through common media. Marketers had to thinktwice, now they must think trice. Marketers, however, throw off a wideraudience and in some cases, they may have the whole world as anaudience. Consumers have many more choices and they are assuage toconvince themselves before they buy. Consumers actively go to thelocation of their interest, and they are not passive anymore. Internetis a medium that offer s many tools for the marketers and a wide rangeof choices for the consumers.1 gateway==============The way of marketing changed beca determination the Internet is used as a medium.In the past, the way of marketing had to adjust to new media inseveral cases. For example, when the radio set appeared or even betterwhen the TV became a domestic must. Internet, however, is a mediumdifferent from the common ones. For the first time, the consumer isnot passive and is seen as the end user.This has changed the way marketers must work in crop to succeed usingthe Internet to promote products. This change however did not happenin one day. Internet exists for more than two decades. Its use as amarketing media, however, started recently.The purpose of this report is to investigate how marketing using theInternet is different from using other media. This investigation is confused in two views (1) the merchants scope, and (2) the consumersscope.Merchants do not have an easy military control as it is thought by many people.Marketing using the Internet is not an easy task. One can loose itsseverity very easily. Nevertheless, there are many benefits if usedproperly.Consumers can use their free will in order to choose where they wantto go and not where they are told to go. There are of course thesearch engines that may cut the sites they want, but... ...12/1999WWW4 Welcome to internet.coms Marketing Channelhttp//www.internet.com/sections/marketing.html land site visited12/12/1999WWW5 The E-Commerce adviser Internet marketing newsletter-e-zinehttp//www.sotkin.com/nl/ turn up visited 12/12/1999WWW6 Netcommerce Magazine http//www.netcommercemag.com/ Site visited12/12/1999WWW7 Marketing - clearMaster Article Indexhttp//www.cio.com/archive/wm_index_marketing.html Site visited12/12/1999WWW8 InternetDay - Web Site Promotion, Internet Advertising, and WebMarketing Newsletter http//www.internetday.com/archives/111899.htmlSite visited 12/12/1999WWW9 Internet Marketing Center http //www.marketingtips.com/ Sitevisited 12/12/1999WWW10 Free E-mail and Web Newsletter - Web Marketing Todayhttp//www.wilsonweb.com/wmt/ Site visited 12/12/1999WWW11 E-Commerce Times Front Page Everything You Need to Know AboutDoing line of business Online http//www.ecommercetimes.com/ Site visited12/12/1999WWW12 Internet Market Programshttp//www.internetmarketprogram.com/img.htm Site visited 12/12/1999WWW13 InternetNews.com E-Commerce Newshttp//www.internetnews.com/ec-news/ Site visited 12/12/1999