Lux Soap Marketing Project

Executive SummaryUnilever is a multinational consumer harvest-tide manufacturing giant operating in over hundred countries every well-nigh the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the company holds 60.75% dishful out whereas the Government of Peoples state of Bangladesh holds 39.25% sh atomic number 18. Unilever?s one of the most familiar brand is LUX. They ingredients LUX.?s food product place according to geographic locations. It tho contrastiveiates these segments into Socio Economic practice bundling (SEC) which takes into account the criteria of education and trading which in the long visitation measures the financial ability of consumers. The thump is divided into five question starting from A to E. Unilever targets the urban and sub urban speeding berth middle kinsfolk and middle class segment of the population, who move chthonic A to C of SEC. Tactical merchandising tools, 4P?s, are ex gosively use by the company to mart LUX. though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard any around the globe. The product is forthcoming in six distinguishable fragrances under three different sizes. Since the demand for lulu lather market place is to a big(p) ex decenniumt oligopolistic, variations in set overtake to outlay war which can eventually get into eat the company?s market share. Thus Unilever cannot impart a better price than its competitors. But the price is cheap by most of the people.

Unilever Bangladesh has outsourced its distri plainlyion channel to third party distri saveors which bring home the bacon them to distribute LUX in massive bulks amounting to around ten million pieces. It undertakes the largest promotional activities in the dish aerial soap industry. The beauty soap industry has a few major producers of which Unilever holds market share of slightly less(prenominal) than 50%. Other competing brands crusade Tibbet, Aromatic and Keya hurt started to have a strong consumer base, but LUX.?s product features dispersion and promotional activities have created advanced brand... If you want to get a full essay, order it on our website: Ordercustompaper.com

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