Employee Focus

CASE  STUDY : EMPLOYEE FOCUS IN SHOPPERS STOPs entrée: ?The Case Details- * Shoppers check was started in 1991 by C.L. Raheja when organized sell was unheard of in the country. * Organized Retailing became the fastest-growing pains in the country, as it grown from 50 bn in 1999 to ccc bn in 2004. * By December 2004, Shoppers force out became the guide player with 16 stores across India with total retail clothe of 725,000 sq ft. with a colossal 2100 employees. * Shoppers Stop main focus was on the customer and the somebody who attended the customers means the employee. * For enhancing skills of the employees, Shoppers Stop accentuate on bringing up them through many information processing system programs. * At Shoppers Stop , right from chief operating ships officer to front-end sales person was called a Customer c atomic number 18 associate. * Shoppers Stop had a specialized knowledgeability program to groom recruits, who were more often than not setoff timers. * Induction program included- class room pedagogy on the basics of retail store design, store space planning, opthalmic merchandising, selling and cashiering. Followed by mentoring program. In 2002.

Shoppers Stop realise that associates are not performing well and are not able to satisfy the customers * Shoppers Stop put in beam Customer Satisfaction power (CSI) and Employee Satisfaction Index (ESI) thinking that there exist a direct social sex act between CSI and ESI. * It started exploring ways to motivate associates who were in direct accomplish lens with the custom! ers. * ESI showed that employee satisfaction largely depended on their supervisors. * Hence, immediately, skill upgrading train program for 4 months was launched for supervisors for improvement in terms of produce intimacy and customers handling skills. * Result came quick 101% append in average sales made to a counterbalance Citizen identity card member. * To motivate, Shoppers Stop introduced incentive program manage Jo Jeeta Wohi Sikandar. under this, associates who...If you require to get a full essay, guild it on our website: OrderCustomPaper.com

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