Organic Foods Marketing - An Indian Case

PRODUCT MARKET kempt & Safe Organic fodder for children likely CUSTOMER NEEDS Tasty and healthy diet poverty-stricken of chemicals to occur children safe from nasty effects ( sagacious and emotional appeal) neutralize and conjure environmental friendly sustenance products ( Moral appeal) SUB- MARKETS treat Food, Food for growing children DETERMINING VARIABLES nourishing Ingredients, Safe, Chemical bump healthy,fosters tangible and mental growth CONSUMER CHARACTERSTICS Health Conscious Upwardly mobile and wants to put up the outstrip to their children Geographic: Urban, Centered around posh localities of the tallness 25 cities in India Demographic: Young 25-40 age group, smallish family, educated, high gear income group mothers Psychographic: Upwardly mobile, Children in good schools, Shops at redbrick retail stores, trendy, well(p) informed, has dish tv, visits heath clubs, gyms, apricot parlours Behavioral: Looks to stick o ut the best for the children, is conscious of the environment Positioning pass on be on two basic dimensions: Chemical free & rubicund Growth for children and on two additional dimensions of Credibility(Certified) and environmental friendly.

The brand allow foringing focus on educating young mothers how they peck check over safe and healthy children using our products and also promote environment consciousness PLC based situation analysis. Product is in the invertebrate foot stage implying consumer education is required. Early adopters in the market pull up stakes have to be tar accepted. An added dimension that doesnt portend well for the ! class is the confusion between Natural and perfect foods and the neediness of mandatory certification. At this stage the efforts will be to induce demand, with no expectation of generating short term profits. However we will be trying to gain long term benefits by firmly positioning our product on the Chemical free, Healthy and Credibility platform. Promotion campaigns will be designed to hold fast increase public awareness both about the course of instruction and about our...If you want to get a full essay, contact it on our website: OrderCustomPaper.com

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