McDonald’s quality service

McDonalds quality expediency of process is very evident in every outlet it has all everyplace the world. Arguably, serving its clients in an apt and courteous manner, each client whenever not satisfied is aptly att residueed to. This is one standard protocol which is utilise in each McDonalds restaurant. Each crew member is skilled and oriented by the head store manager and its store subject champaign managers, in order to be efficient in handling the needfully of its various customers. In able to make speedy value accomplishable and to ensure accuracy and security, some fast nutriment restaurants have unified hospitality point of sale systems (Ray Kroc, Grinding it out The fashioning of McDonalds, 1977).This makes it potential for kitchen crew military unit to screen orders place at front respond and drive through at the actual clipping. Wireless systems al humbled orders hardened at drive through speakers to be taken by cashiers, as well as kitchen personnel. Driv e-through and walk through configurations will allow orders to be taken at one register and paid at the deliver the goods window. Modern point of sale systems digest operate on electronic computer networks using a wide array of softw ar programs. Sales records can be generated and remote access to computer reports can be presumptuousness to corporate offices, managers, troubleshooters, and near authorized personnel.With this in mind, quality work at McDonalds is assumed and secured for the give outment of its loyal customers and the party as well. eon fast food restaurants usually have a dining atomic number 18a in which customers can eat the food on the premises, some orders atomic number 18 designed to be taken away, and traditional table service is rare. Orders are generally taken and paid for at a wide counter, with the customer waiting by the counter for a tray or container for their food. A drive-thru service can allow customers to order and pick up food from their cars. roughly from its inception, fast food has been designed to be eaten on the go and a good deal does not require traditional cutlery and is eaten as a flip food (Ray Kroc, Grinding it out The Making of McDonalds, 1977). Common circuit board items at fast food outlets include fish and chips, sandwiches, pitas, hamburgers, fried jaundiced, french fries, chicken nuggets, tacos, pizza, and ice cream, although many fast-food restaurants offer slower foods like chili, mashed potatoes, and salads.The quality service of McDonalds doesnt end there. The company gives a premium on each customers health in order to repay the loyalty a customer gives to the company. Some of the large fast food chains are beginning to incorporate healthier shortennatives in their menu as well. For instance, white meat, snack wraps, salads and fresh fruits are made available. However, some people see these moves as a tokenistic and commercial measure, rather than an separate reaction to ethical concern s about the world ecology and peoples health.McDonalds announced that in March of 2006, the chain would include nutritional information on the publicity of all its products. Yet amidst the quality service that the company provides, some customers and lobbyists are not contented with what the prominent fast food chain does to check the various needs of its customers. Because of commercial emphasis on speed, uniformity and low cost, fast food products are often made with ingredients formulated to disc all over a certain flavor or consistency and to preserve freshness. This requires a high degree of food engineering, the use of additives and processing techniques substantially alter the food from its original form and reduce its nutritional value.Wal-MartThe Wal-Mart neighbourhood food market is chain of grocery stores launched by Wal-Mart in 1998. These stores are designed to be the opposite of vastly enormous superstores. These smaller stores are supposed to draw shoppers with ea sier parking, less crowded aisles and faster checkout. Neighborhood Market stores offer a wide florilegium of products that includes a full-line of groceries, pharmaceuticals, health and beauty aids, photo developing services, and a limited selection of general merchandise. Generally, located in markets with Wal-Mart Supercenters, they appendix Wal-Marts strong food distribution network.As of May 31, 2007, there were 118 Neighborhood Markets in the United States. Yet customer service has also gone(a) downhill in a big way. For instance, a customer waited over a half hour for someone to come and assist me in the bicycle incision, finally leaving because no one could be bothered. bingle of the cashiers called and called for assistance to no avail. The woman in the infant department, which she believed to be the department head, that wouldnt even begin to try to get me a expense on an unmarked car seat. She told the customer that it must be the selfsame(prenominal) price as ano ther seat which was nearby that was clearly a better quality, more expensive seat.The Customer feel like the people of this nation are being taken advantage of and being treated gravely because of the fact that places to shop are so limited here. Half of the age some people cant chance on what they are supposed to be smell for, simply because it isnt in stock anymore. You can forget about finding any decent shoes. What has happened to the quality at Wal-mart? I know many people who share my feelings about the way Wal-mart has become, and many of us are considering paying a little more elsewhere to get the service and quality that we prefer.Furthermore, their idea of merchandising has increasingly gotten so cheap and sloppy. If youre tone for lets say sunglasses, dont dare imagine that theyd all be in the same logical area &8212 they are scattered on strips hung at end of aisles in practically any department. How do they control their inventory? direct their inventory approac h would be confidential and unpredictable, after all it is Wal-Mart, not Nordstroms. The apathy at Wal-Mart is not proper. You are then left to get by for yourself at the baggage carousel and hope that you retrieved all your bags, as the following order is already hot on your heels.With this in mind, some customer would rather shop on Wal-Mart online. This gives the customers a convenient way of obtain with the use of the internet. It is practical for some people who spent most of their time at home. One simply can browse through the variety of products by choosing a category. For customers, this is a hassle-free and not time consuming at all. The customer spares himself from some obnoxious employees that cannot attend to you whenever you need assistance to find a certain product. Yet this is not a solution to the demands of customers. lumber service must be assured in every Wal-Mart store.The company must set standard protocols for an employee to actualize their job in an acc using manner. Perhaps, Wal-Mart is not even considering such yet they have quality sureness with the products that they sell. So, why not imply quality assurance with regards to employee-customer relationships? Wal-Mart is like the McDonalds of department stores because they customer satisfaction and quality service are overlooked and not given proper attention by its company executives.For the employees to perform their job well, the company executives should not hire them simply for the sake of having personnel at their prominent department store.ReferencesRay Kroc, Grinding it out The Making of McDonalds, 1977Wal-Mart 2006 Annual Report, 2006